packaging design trends in 2011 and 2012
“Packaging to attract the user’s attention, tell the brand itself and create a sense of connection in the moment” In my opinion Jason Kempen, Creative Director at Fountainhead Design.
Imagine you are the client. What first caught your attention to a products – Shelf?, Price, and packaging design. Most customers are considered packaging design is a leading factor for them to consider when buying a product.
Over time, packaging development from functional communication to function to identify the product, today it is considered to be the mechanism allows users to relate to the use of the product.
Packaging has evolved from a basic function (packaged product). It is now become a part of the complexity of the user decision making process.
Create a unique simple packaging that can directly influence the other’s loyalty and trust in the brand will always be the first criteria of the design trends.
Rober Sertic, a colleague at Fountainhead pointed out that, “Approximately 70% of purchase decisions are made right in our store. Customers most spend about 20 minutes in the booth. A bright packaging made significant influence in making the customer purchase decision and how they bond and interact with the product.
Is a character transmitted important messages between the client and the manufacturer, packaging convey the core values of the product. If the design can not only ensure your message is clear packaging design and good transmission, while improving brand value of the product, the chance of influencing the decision to purchase and give purse will make customers enjoy.
From multi-national corporations to small companies, the truth is very obvious, landing a double hit (killing two birds with one stone) – to create a modern packaging design, influence, and give full meaning to the client.
The designer has to make sure that their creations are unique and special, to ensure the convergence of the essential elements of the market, just to build brand value and awareness of the client’s products.
KISS King
“Simplicity and harmony (simplicity and Repose) is the quality, it is a measure of the true value of any work of art.” – Frank Lloyd Wright, architect and designer of NYC’s Guggenheim Museum.
Keep it Simple and Straightforward – Keep simple and easy. This should be a slogan for companies embarking on design packaging design.
Experts in this industry is going in the direction of packaging design clear, concise and simple, so give consumers product information clearer.
With these changes and solid growth of the FMCG market (FMCG Team), it is a continuous opportunity for the designers to maintain the top of the market.
Results showed that a designer should go towards developing local packaging design – Minimalism trend platform and focus instead create a classic packaging and longevity.
A design with great location will become a special appearance on the top of the market, with packaging became contains many ideas and design with a focus to create a “moment” to be remembered and lead drive product sales.
Creativity and cooperation with customers
Customers increasingly demand high and from every industry, the designer should be the inventor and thinking skills to solve problems well.
The design challenges include finding creative platform to transform the complex requirements from customers to a product that is innovative, effective and sustainable.
To ensure that the final products meet the above requirements, the designers need to set it higher than themselves in order to satisfy the trend of open innovation.
The trend of the cooperation between the supplier and the design has become the key to creating a successful product. It just ensures that suppliers fully understand what they require from both sides (users and designers), has allowed the designers to apply the new technology to improve the product to the end user.
Sustainability and Green Products
An important trend in packaging is sustainable and long-term use of packaging – reduce cost and improve customer value. When ethical and environmental concerns are transmitted to packaging, the customer feels comfortable with the products and brands they are holding.
The effect of the use of sustainable packaging life support customers smoothly, gently. The opinion polls show that more than 1/4 the customer likes a product simpler, less complicated in real life.
Statistics show that customers are willing to pay more for a product environmentally friendly packaging. The designer should be committed to a sustainable product, make sure that the products are contributing to the value of sustainability to consumers.
Biotechnology and nanotechnology are becoming a new trend not only in packaging design, but also in all other industries, from beauty to food, health and the pharmaceutical industry.
The warning about the warming of the earth, customers are increasingly aware of the importance of reducing carbon production. With this in mind, the designer should ensure that they understand their packaging can be reused and how it will affect the environment.
Ensure that the packaging on the shelf with the green signal is important for the design firm. Important responsibilities and implement reusable packaging by the manufacturer, should implement environmentally friendly initiatives in all that they do.
Baltasar Gracian, a Spanish writer said:
“What they see is not to prove who he is. But most of the reviews from his coat.”
source idesign
