Synonym problem in the search results on Google
Google has announced an important step in the processing of the search results by adding the synonyms with some common words.
This will impact how to position your website on the Google search results?
Why Google’s handling of synonyms so important?
Google aims to provide the best search results. Thus, the system of Google’s algorithms to understand the terms used in the search bar is very important. Part in understanding the words is to understand synonyms.
Synonyms are words referring to the same thing, something, such as “picture” and “photos”. Those who look up the phrase “sunset pictures” (sunset picture) will often click on the sites that contain the phrase “sunset photos.”
One problem arising from it can have many different meanings. For example, the word “case” might mean “case”, “situation” or “example”. It also means that the “box” or “container – container”. The phrase “guitar box” is synonymous with the phrase “guitar case” box above. But “OJ Simpson box” is not synonymous with “OJ Simpson case.” Google’s calculations show that synonyms affect 70% of people searching on more than 100 languages supported on Google.
What has changed?
According to an article posted on the official Google blog, Google has now upgraded methods detect synonyms. For example, the term “GM”, the system has found 20 means algorithm can be. GM may be General Motors, George Mason University, Gangadhar Meher College, “gamemaster” (management game), general manager (general manager) and can even be Gunners mate (gunner-a title U.S. naval forces), etc.
Google marked the synonyms in bold font and allows the site contains only a means of lookup can also be displayed in the results page.
Keep in mind when selecting keywords:
1. Do not be rigid in the keyword expression.
You should not only use their own terminology used in the industry that think of common words that people often use to describe or talk about your product. For example, instead of the term “rhinoplasty” (nose surgery – a term used in surgery), you can use simple words such as “nose job” or “nose surgery” (both meaning as above ).
In this regard, the tool find IBP compatibility keywords will help you find the best keywords for your website and products.
2. Optimizing different page in the website for different keywords.
Page is optimized as much as possible. Besides a one page high compatibility for the first keyword is also preferably one page corresponding to the different keywords.
Different people use different words to express the same thing, trouble. So you should use different ways to talk about your subject as well as optimized as much as possible the pages in your website.
