Some popular forms of online advertising

Advertisers can choose how to pay for the service provider, usually a search page (search engine), the site has high traffic or targeted to specific customer access.Typically, the package provides products and services by charging ways: by the number of impressions; clicks; according to the number of impressions and clicks; package charge. Two common forms of advertising effectiveness is now paid by the total number of TV ads (CPM – Cost per Impression – pays a thousand times to broadcast advertising), or pay when users referring to the ad (CPC – Cost per Click / PPC – Pay per Click – Pay per click) to link to your site.

E-mail marketing: the initial form of online advertising and quite popular. It creates opportunities for companies to customize the advertising and content delivery to customers with low cost. Close this form is more modern but simple information service RSS (Really Simple Syndication), is supported by the tool gathers information from multiple sites and distributed to the users. This method is considered more effective than sending e-mail, but at the same time can help avoid the risk of e-mail filtering tools and pop-up blocking or abused to spread spam.

Advertising banner-logo: Put logo or banner ads on sites with high traffic or high ranking on Google.
This is the most popular way to advertise and is considered highly effective in promoting the brand, and target potential customers on the Internet.

Text link: This is how to place text ads contain links to the web page address or products and services. The benefit of this method is that when users access the search page (search engine) it will automatically update the customer’s site to the list of those looking for.

Ads with tag: This is considered advertising system features smart, targeting select into certain keywords. Each results page of Google, Yahoo! or Vietnamese Monava have to use this form. With any keywords related to services / products that ads will appear on the right / top or bottom of the screen displays search results pages first. This means that when customers search for any keyword, the search engine instantly bring a sponsor (sponsor) relevant right to the top of the search results.

Advertising “pay-as-action”: Viewed as a new form of advertising, Google the term. For example, only if site visitors purchase or complete the form new providers charge business ads. This form is considered beneficial only in advanced e-commerce environment where transactions are done online easy, convenient and safe.

Google AdSense: The owner of a website can integrate this software to display ads on your pages as text, images or video, Google and management to go to the ad on base pay for each click or click and 1,000 more recently, for every action. The owner of this website accept its Google ads will be split commission rate.

Rich Media / Video: A potential form of advertising on the media was highly economic experts with video advertising on TV. The address is convenient and effective for this type of video sharing websites, animation, online music and especially online games. The advertising companies may sign alternating products and services on this type of construction and integrated several components related to their brand. This mode is expected to have the highest growth rate in different types of online advertising.