Web design lessons through failure of Yahoo! and Google
Sometimes, the advice to create a user-friendly website that is tried all what you said “will make the site better.” Of course, the process of “trial – error” is also a double-edged sword, with a success rate of 5 food 5 lost.
Not natural that the world’s leading website has been poured out no small amount to “refine” his appearance. “Appearance” we are referring to here is the graphical interface. Of course, interfere with the graphical interface of a website is not only a logical font selection or resizing images …
Sometimes, the advice to create a user-friendly website that is tried all what you said “will make the site better.” The process of “trial – error” is also a double-edged sword, with a success rate of 5 food 5 lost. Even the largest information technology company has also failed with the wrong web design. Now here are two examples of two tech giants and the lessons learned:
Lesson design strategy: Google Video
Until now, Google is always known for solving a problem by removing a lot of money into research and development department. The same thing has happened with Google Video project. The experts had to assess a large volume of data used to design the most appropriate interface for video sharing services. However it seems that this is a wrong move by Google, which is proved by the discontinuation of the service provider Google Video in 2009. Let’s review the reasons for this failure.
Initially, Google Video property minimalist interface (which has successfully created for Google Search).
Not natural that the world’s leading website has been poured out no small amount to “refine” his appearance. “Appearance” we are referring to here is the graphical interface. Of course, interfere with the graphical interface of a website is not only a logical font selection or resizing images …
Sometimes, the advice to create a user-friendly website that is tried all what you said “will make the site better.” The process of “trial – error” is also a double-edged sword, with a success rate of 5 food 5 lost. Even the largest information technology company has also failed with the wrong web design. Now here are two examples of two tech giants and the lessons learned:
Lesson design strategy: Google Video
Until now, Google is always known for solving a problem by removing a lot of money into research and development department. The same thing has happened with Google Video project. The experts had to assess a large volume of data used to design the most appropriate interface for video sharing services. However it seems that this is a wrong move by Google, which is proved by the discontinuation of the service provider Google Video in 2009. Let’s review the reasons for this failure.
Initially, Google Video property minimalist interface (which has successfully created for Google Search).
However, this interface is soon to change when Google interface display their horizontal video results are not fancy people. So, the designers at Google have created an interface that is different from the desired user prefer this service. But what they do turns out to be ‘copy’ one of the things that bring success to YouTube: Bar displays the related videos on the right side of the screen.
At this point, the fatal mistake of graphic designers who have been employees at Google repeat: Copy or borrow baked ideas of other successful products. With that in mind, “If it can help them to be successful, it will help us succeed,” Google has gradually marked for catastrophic failure of Google Video. Of course the copy of the others brought success, such as in hundreds of copies of the link-sharing site Digg, Reddit achieve success. This is also true with YouTube, but copies of the success of this site, unfortunately it’s not Google Video, Vimeo.
The lesson is: a reckless improvement was more dangerous than no improvement at all. Not only that, the minimalism of a site is not always successful approach. Unfortunately for Google, the list of sites their failure not only in Google Video, but also Buzz, Wave. All of them have been put out a pretty urgent problem for the design team in the company, as well as lessons learned blood for all successive nhathiet site worldwide.
At this point, the fatal mistake of graphic designers who have been employees at Google repeat: Copy or borrow baked ideas of other successful products. With that in mind, “If it can help them to be successful, it will help us succeed,” Google has gradually marked for catastrophic failure of Google Video. Of course the copy of the others brought success, such as in hundreds of copies of the link-sharing site Digg, Reddit achieve success. This is also true with YouTube, but copies of the success of this site, unfortunately it’s not Google Video, Vimeo.
The lesson is: a reckless improvement was more dangerous than no improvement at all. Not only that, the minimalism of a site is not always successful approach. Unfortunately for Google, the list of sites their failure not only in Google Video, but also Buzz, Wave. All of them have been put out a pretty urgent problem for the design team in the company, as well as lessons learned blood for all successive nhathiet site worldwide.
Abuse lesson design: Yahoo
With traffic of over 90 million page views per month in the U.S., can not deny the widespread popularity of Yahoo to residents of the U.S., especially housewives. Yet again the problem happens with Yahoo, and reasons arising from the website design.
If used with the Yahoo home page, then you will remember all the site news headlines appear at the density on the computer screen. Of course, Yahoo allows you to customize its source to show what you are interested. “Walls” (wall of text) is partly caused Yahoo to become one of the most popular site, but also to prevent these giants dominate the online market.
With traffic of over 90 million page views per month in the U.S., can not deny the widespread popularity of Yahoo to residents of the U.S., especially housewives. Yet again the problem happens with Yahoo, and reasons arising from the website design.
If used with the Yahoo home page, then you will remember all the site news headlines appear at the density on the computer screen. Of course, Yahoo allows you to customize its source to show what you are interested. “Walls” (wall of text) is partly caused Yahoo to become one of the most popular site, but also to prevent these giants dominate the online market.
The reason opponents of Yahoo more successful? Quite simply, because they only focus on the core services that your company serves users. People often say that Yahoo supports more services than any other rivals, weather information, news updates, movies, even … zodiac everyone. Meanwhile, Google just focus on one and only one unique aspect: Search. It is possible that the flat, but the focus has turned Google into search on the internet tycoon.
Of course the goal of Google, like Yahoo, which is pursuing a variety of services in order to earn as much profits as possible. However, the more Google is that they never “show off” all of these services to the home page. This has been helpful for users, especially those new to the internet do not feel annoying or confusing. Google’s success was created from it.
Since then, the lessons learned for the design site is: Although they have a lot to offer to the user, try to show them what the most important and remarkable, by not misuse design will only make the user leave your site alone.
TemporaryOf course, the revenue consequences of the two examples above can not be encapsulated in the framework of an article, but the lessons learned are also very clear. The web designer classic style has been closely tied to boxy design, web page content that is encapsulated in the fixed rectangular mold. In the emerging Web 2.0 era, as well as in the future, the combination of simple and effective design, along with the creativity of each designer will help the brand on the internet more successfully with the services they provide to users.
Of course the goal of Google, like Yahoo, which is pursuing a variety of services in order to earn as much profits as possible. However, the more Google is that they never “show off” all of these services to the home page. This has been helpful for users, especially those new to the internet do not feel annoying or confusing. Google’s success was created from it.
Since then, the lessons learned for the design site is: Although they have a lot to offer to the user, try to show them what the most important and remarkable, by not misuse design will only make the user leave your site alone.
TemporaryOf course, the revenue consequences of the two examples above can not be encapsulated in the framework of an article, but the lessons learned are also very clear. The web designer classic style has been closely tied to boxy design, web page content that is encapsulated in the fixed rectangular mold. In the emerging Web 2.0 era, as well as in the future, the combination of simple and effective design, along with the creativity of each designer will help the brand on the internet more successfully with the services they provide to users.
