Video SEO – Video Search Engine Optimization – seo tips video
To display your video in search results pages (Search Engine Results Page – SERP), you have to optimize Web pages, videos and text content around the video.
Video for search engine optimization (Video Search Engine Optimization) will help search engines understand the content and put it in a higher position in search results.
Optimize video on your website
HTML around the video: When you put a video up on the website, you should place the HTML content around the video. The spiders will analyze this information in order to understand the content of the video.
Name, title, description: This information is not enough for your video ranked high on the search results page. But without this information, make sure your video is hard to have good rankings.
Video Files Metadata Optimization: You should put the keywords in the metadata tag. The tag to describe video will help determine the content of the video by tag easier. However, if you abuse the search engine will rank the page containing the video in the form of spam.
The word “video”: There are many ideas around this problem, however in the recent Search Engine Strategies conference, many SEO experts that should add the word “video” in the title, path, represent Description .. will help search engines understand the content and bring more visitors.
Links and backlinks: Like regular website optimization, SEO video needs a lot of links pointing to (backlinks) with similar keywords and phrases in the anchor text. This is necessary for both the video on your website as well as on video sharing sites.
Video sitemaps / MRSS / RSS: To help the search easy indexing video content Website, you should create a sitemap XML, RSS or Media RSS (MRSS). The diagram on this website to help the search to locate and indexing videos easily.
Video folder: Put all your video in one location in the root directory will help identify spiders and indexed easily. Please put all your videos into a folder and upload the video in the same folder.
Flash Video Players: As you know, the very poor spiders indexing of Flash, including Flash Video Players. Despite Google’s recent algorithm allows indexing Flash Website easier but should avoid using Flash Video Players if possible.
URL optimization
Just like SEO Website often, optimization Website Video, you should optimize the path that we mean, attached compact, easy to remember and follow a logical structure. Ensure that each URL a Video only one path and only one. This helps to avoid duplicate content on the same page.
Sign up Video
– Upload Optimization: Search engines this video requires you to upload your video;
– RSS Optimization: Submit your videos on the search engines accept RSS or MRSS:
– Social Media Optimization: Submit content in video sharing social networks. This will help you have more visitors and votes on social network
Optimizing video search and video sharing sites
When you place your videos on the computer looking for videos or videos sharing site, you conduct video SEO video related to the name, title, description, Video Files Metadata, add the word “video” on the content and tags, or search for the link and reverse link above. However SEO video on the video search page or pages to share videos with some of the features:
Create a good thumbnails, frames first and the last: Video thumbnail image is characteristic that the user can see the video before deciding to select videos to view. The machine will search for different videos have different methods create thmbnails videos. Some will take the first picture, while some of them take the picture somewhere in the videos. You must be aware of the activities of each page to display the desired video image representing your video.
Brand: the first image and the last is very important for branding. Place the logo in it as well as the URL and other information that you deem it necessary.
Innovation: The most important thing is your video content to be creative and unique. That is the best way to get links pointing to the page you share video.
Optimize future videos
The search engines are trying to expand the search range and improves search quality. Including especially the multimedia data such as audio, images, videos. However, until now, the search engine is based largely on the information around the video components such as HTML source code around the video title, description, URL and your tags, rather than the content of the This multimedia files. In the future, when the technology is certainly improved search optimization techniques SEO videos will change.
With search engine video Blinkx.com based heavily on OCR (Optical Character Recognition), voice or image, optimizing video content mainly lies in the optimization of video content. For example, when Blinkx.com voice recognition, you should read and record clearly in order to help search engines identify the content easier. However, as written above, the search engine for the time and today is still largely based around the video elements.
SEO optimization for video, in addition to the tips above, you should register in the bookmarks of society (social bookmarking sites) or tools increase the popularity of your videos and create more traffic. You should also care little how to create, upload content and video from the perspective of the search.
