SEO – the cheapest way of marketing online, high efficiency
SEO – the cheapest way of marketing online, high efficiency compared with Google Adwords ads and banner ads, SEO more efficient in cost and make it more reliable.
SEO, which stands for optimal phrase search results (search engine optimization), is how to put the site to rank high in the list of search results with targeted keywords. For example, a news site about housing, if SEO fine, when users search for information related to housing, the content of the website which will be up first in the search results.
Turn your website into a “star” on Google
The world has about 263 search engines, the most popular are Google, Yahoo and Bing. However, in Vietnam, in many statistical organizations, Google is the most common use in Vietnam, accounting for 90% of searches.
About 74% of Internet users in Vietnam daily access to Google, while Yahoo will be 14% (baseline survey). So, most of the sites only focus on doing SEO on Google.
Google’s web search results has two parts: the natural search results on the left and the right site sponsored links. The right side is for customers who register keywords Google Adwords advertising service.
For example, the real estate services company to advertise on Google, when the query information related to real estate, this search engine will display the website address of the company that the housing service next search results. Google will charge according to the number of people looking for the company website click on housing services.
The left display the search results is a market for natural SEO. The international survey shows that about 70% of searchers do not see the end of the first results page, 97% do not see the 3rd to the search results page. So, if you do good SEO to increase traffic from search sites.
Not only increase traffic, SEO also increase the credibility of the website. Typically, the site has quality content, regular updates and more visitors will be prioritized in search results. So, “first appears in the natural search results on Google will not only help increase traffic to the website, it also represents prestige in the minds of the users on the site.”
SEO like?
You said that Google has about 200 criteria to determine where a tag will stand up in their search results. In it, Google just announced a number of criteria, and hide about 30-50% of the important criteria. That gap creates opportunities for companies to provide professional SEO services.
In the process of SEO, you said the first step in research is important to choose keywords that match the client’s advertising needs. This step is very important, especially to the areas many businesses interested in SEO.
Companies often choose one to three keywords, but also SEO companies do, ie make SEO a few key and select additional many women related keywords.
After keyword selection step, doing business SEO services will optimize the structure of the site to Google-friendly editing software (code), the format and structure of the site. Next step is marketing the site with search engines and other websites.
Unlike other forms of direct advertising such as banner or use Google Adwords, SEO process can not result immediately, which can last a few weeks or months, depending on the keyword. The popular keywords drive time to put in the search results will take longer.
To optimize the effectiveness of SEO, WAMP for that website should have rich content, clear presentation, regular updates and should have staff in charge of the website.
Cheaper than banner ads and Google Adwords
In terms of cost, SEO is the cheapest form of online marketing. Price SEO service in Vietnam is relatively diverse, often from 2 million to 6 million or more common keywords.
According to calculations of WAMP, cost for a banner ad hits is about 600-800 / Hit and around 0.1 USD / visit Google Adwords, while the cost of a Hit of SEO only about 200 contracts.
According to you, the SEO market in Vietnam is not interested, only about 2% of online ad revenue but is growing very fast. In particular, the Google Adwords service revenue of $ 32 million in Vietnam in fiscal year 2008 (as of October). This year, Google Adwords revenue has increased by more than double, to $ 78 million.
According to previous experience in a number of countries to Vietnam in the field of SEO, advertising revenue from Google Adwords and SEO are often close to each other. “But due to awareness of the benefits of SEO in Vietnam is limited, so of course SEO will grow more slowly.”
However, recently the SEO market is a positive signal. Currently, the average monthly WAMP additional 20-30 new customers, many large enterprises have realized the importance of SEO.
