5 SEO Mistakes of the e-commerce website
When clients find you in the first place on the search engines, you have a great opportunity for customers to visit the website, but also be highly valued customer of prestige and of course you will be one of the top choices. However, there are many websites ignore the following rules:
1. Incomplete contents
Most e-commerce sites tend to focus on content design for products that bypass the home page and category pages. There are pages content rich products may be sufficient if the lookup access only your product, but if they look more so, how? If the category page only lists products that have no content for each category, as you have missed a great opportunity.
2. Links (URLs) are not appropriate
URLs meet a certain purpose of SEO. First, Google will use these keywords in URLs as a ranking factor. A page with links www.site.com / blue-widget will be pushed up higher in the search engines for the keyword “blue widget”. However, many shopping sites do not have enough attractive path. For example, the default URLs Oscommerce is www.site.com/index.php?cPath=2_15&RD=LPHomTxt not only missing the tag helps Google to identify and improve the amenities that it did not look good enough to result attract people to click on. Most shopping sites are oriented solutions optimized URLs least to improve search efficiency, does not mean perfection. But the surprise is that a great many webmasters ignore this important.
3. “Meta description” good
Meta description tag to introduce the site is not considered a factor in ranking on Google, so paint it did not make the ranking of the website increases. At most sites the automatic meta description is designed based on some basic principles.
However, the meta description is usually Google quoted in search results. And so, a trailer or will attract visitors to click on the website rather than the competitors. Quotations introduction and quality will be a good way to help you increase the traffic that does not need to strive to increase rankings.
4. No Alt Tag
Incidentally many online stores do not do one thing simply put alt tags on product images. Simply not only create good habits for client access (access recognize wrong depending on alt tags), but it is also an effective measure to promote SEO. Google and other major search engines evaluate the text in the alt tag is at least on par with the heading, so this factor certainly worth considering when doing SEO. Normally the alt text will be designed according to each product image, but in some special cases, you can also automatically insert a product name in the alt text.
5. Problem of standardization
Standardized application website has many links to URLs. In the shopping cart there are many reasons for this:
Some shopping cart have the same types of products appear in different categories. Such as: specialized mountain bike can be present in the male bike and the mountain bike. Although these pages are the same, it can have different URLs.
If a product page with an overview of longer than one page, the “next page” sometimes leads to one page the same content but different URLs.
The site has a multi-branch structure can create an infinite number of URLs that contain same legal nhau.Giai: Put the pieces of standardized tag as effective ways to remove these problems.
Conclusion
The above factors can not increase site traffic extremely fast, however if paying attention to the factors that will help them to gradually improve your website ranking and volume changes pole, you will soon see an increase in site traffic significantly.
