10 packaging design trends
Break the rules and thinking differently is the starting point for the trend of the future. These people must be self-motivated design and “pull” customers to give the solution was boring in the past to accept innovative ideas potentially influential.
In a world where knowledge of the design and aesthetic of consumers is increasingly high, the task of the experts is to understand the current trends in order to find the most attractive option customers. 10 trends are summarized below can be the basis for designers to develop new ideas, even creating the beginning of a new trend …
1. Confided, storytelling
Information about the origin of the products will increase customer confidence – not to mention the actual content of the story may be rooted in the client’s memory. This is a very powerful tool in terms of the ability to create relationships between brands and products.
From only a few small pieces in the back of the packaging, the trend now has developed into storytelling stories are printed directly on the front of packaging: the story has now become a part of the design, creating attractive and entertaining, relaxing feeling to customers and make them care packages. Once the connection is established, the appeal of the product will increase strongly.
2. Fun
Packing classic “faithful” to the function details and benefits of the product, especially the kind of packaging content clear, concise and simple. When a brand personality, it will become more attractive, charming and brings humor to the client.
Thinking further, consider the brand is the source of the fun. Funny weird signs (sometimes odd) will provide entertainment for the packaging and make consumers based on products. The fun can heat the most skeptical minds. Living in the world, who would not purchase – so why not give customers the feeling fun surprise?
3. Bold
Bold derived from Pop Art, with mixed feelings of the comic book. Bold design of the packaging makes it unique and different from all other products on store shelves. Packaging often brightly colored, sometimes adorned with black lines to wrap around the figure. Can see this as a trend toward simplicity, because the dream of every designers created the image clarity and less confusion.
Bold trend is growing and there is a strong influence, especially with the type of product needs to look strong. This trend also be used with these types of products are competitive, in order to confirm the difference with its competitors in the market.
4. Pictures instead of words to say
Often, the designer focused on providing all relevant information to our customers through product packaging forget that opposed consumer i can be perturbed by the dense amount of information. “Pictures instead of words to say” tend to focus on products instead of brand, focused on highlighting product image to persuade consumers to purchase.
To do this, designers often use images characterize or emotions related products, or focus on the benefits that customers will earn consumer products. This trend is also being developed from the idea of simplifying and are used by many strong brands.
5. Crafts
As to simplify their own lives, the more we are looking for fun and passion every day. The handmade products are considered special and consumers are willing to pay more money to buy them. But before making a purchase decision, consumers need to feel confident in the quality of the product. Craft design, use patterns, “hand-drawn” will animate friendly, making consumers using the product senses can feel a direct way.
Looking at the graphics (images, scripts) are combined cleverly on packages, customers will feel their products are made exclusively for. You can see the design is a step up from the mass production model to human exposure.
6. Lifestyle
It can be said that this trend has been abused in advertising for years, but with packaging design, its role is quite limited. Tend to “lifestyle” focus on the benefits of the product and the brand. Designers sought to describe the product being used, through the photos illustrate. This trend is evident in Europe, on the packaging usually has pictures of consumers expressed interest in product experience.
There are many ways to create this effect, through images consumers are using the product, or their looks satisfied after use. Messages towards the customers will feel like you are close to a certain lifestyle.
7. Adapted from the past
This trend has hit the client’s feelings, created feelings about the past, or revive their previous positive experiences about this product. This is why products such as Izze uses the icon of the ’60s on the packaging. Clearly, arouse feelings of nostalgia is not a new idea, but the past that we must constantly be modified simulation, change.
This trend is not a perfect imitation, in other words, the simulation design 100% in the past; instead, the talented design professionals will only retain a specific number of factors and additional the new features, creating emotional “contemporary” in today’s consumer.
8. As little as possible
For many years, the trend “as little as possible” seems to have become a topic of debate in the design community. The simplicity is often seen as the dream of design professionals and consumers – it makes things easier and more compelling. This approach is often used to elicit a quiet elegance to convey a direct focus.
In addition to this trend, we can see the variation of the simplified as “pictures instead of words to say” or “fun surprise” mentioned above.
9. Freedom of expression
This trend highlights the artistic expression freely in packaging design, creative aesthetic to surprise and create preference for the younger group of customers.
Can be observed but it is difficult to describe this trend by the diverse nature of the solution, but the most common is a completely new approach, even contrary to the traditional packaging, taking creative motivation and “entrusted” to the idea of art spread, but must respect the principle of non-negative impact on the benefits of the product and the brand.
10. Green
This trend has spread rapidly and is attracting the attention of most of the brand, as it affects all aspects of packaging – from the gathering of raw materials to recycle for reuse. Associated with the green trend is the emergence of the movement “think global, buy local”; both aim to reduce inputs in production and packaging, bringing local products the market.
In the book “Ecology of Commerce” by Paul Hawken said that if businesses interested in recycling and waste disposal will be very easy to write business in the market. 10 years later, the idea of Hawken has been widely acknowledged. The green trend is gradually imprinted on earth and with many consumers, it has become a way of life.
