If the designer does not awake put their thinking into the design is very easy to blindly follow the trend of unsustainable capital.
When Elliot Jay Stocks statement “Destroy the web 2.0 look” (roughly translated: The collapse of the web 2.0 interface) interfaces websites launched later suddenly less polished.
Shadow effects, Chamfer, badges advertising the same vivid colors and wallpaper patchy become outmoded. Except longtime believers “old picture” of web 2.0, it seems the words of Elliot has created a new design trend.
However, soon the contemporary designs will be replaced by other fads that no one can predict. If the designer does not awake put their thinking into the design is very easy to blindly follow the trend of unsustainable capital.
Let us call the design blindly follow the trend is a common disease in the world of design.
The expression of disease like?
Let’s browse through some of the following symptoms, I’m sure you will see his shadow in it. The symptoms are easy to identify and are often involved together. It seems that the alliance that the spread of the disease become more serious.
Note: The following list is random, not in any order and do not necessarily reflect the incremental severity of the disease. Each of the following examples reflect more a symptom by the correct classification is not simple at all.
Design “lines” appear when web designers became interested in the contours and lines, especially the dotted line (dotted variety).
The strong development of the design “road” is evidence of subtle changes from the “dotted line” to “brick road” factor with drop shadow and 3D effects.
The purpose of the design “line” is somewhat vague, but seems to “road” is very popular when applied on the effects of materials such as fabric, leather, or grainy material in general.
During the verification of the specific cause of the symptoms “road”, scientists believe that it is one of the major branches of design Skeuomorphic syndrome – images designed identical images of things .
The Zigzag border
Outline the basic elements of web design should be as hard to avoid disease, fortunately they are almost harmless, but actually borders often produce positive effects on the interface.
However, there is a kind of special border called Zigzag has grown strongly in recent years and is gradually occupied occupied the position of the common border.
Researchers have yet to find the correct answer for this occupied although some people believe that these zigzag contour very attractive design as well as their clients – so is the straight contour had pity inability to appeal.
As well as borders, ribbons appeared for a long time in many different shapes. What I want to point out now is a new ribbon with one or both ends of the toe. Some ribbons longer than two folds create fake depth effect and reinforce the diagonal branches.
Whether this ribbon idea related to zigzag borders not but seems the diagonal is the deciding factor of the existence of the ribbon, along with a sense of nostalgia, recalling memories of the past .
The danger of the band lies in their ability to exist independently from other symptoms (although it was developed from a company that specializes in the art of classical typography).
This means that these bands may exist in your design even if the disease has subsided. Ribbons even made me reminiscent of the days of web 2.0 advertising badge.
Material effects (textures)
In the age of technology, a tough question is whether the graphics and background should use material effect – although substance abuse is one of the most obvious symptoms of the disease.
The material has a rough surface, the dust or marks looks so “manually”, but the truth is that they are completely created by Photoshop effects. The widespread use of this material is probably derived from the natural desire towards and feelings (especially since the appearance of the touch screen);
Or perhaps simply because of the envy of the designer in the field when they are owned printing rich variety of creative sources.
An article by Smashing Magazine in 2009 pointed out that the embossed font is becoming the trend of the year. Indeed, this simple effect is increasingly popular and has now become an indispensable technique in broaching chau Typography design.
Is considered a relatively harmless symptoms, symptoms embossed letters may have been washed and incubation in the world of design through the digital interface as the operating system or the game down for the next millennium until now.
Scientists still debate about the long incubation time of symptom letters embossed – liieu disease will break out after the disease for many people or is it simply need the appropriate conditions for outbreaks – specific example is CSS3 with the appearance of the font shadow.
Classic illustration of the 19th century
After the quarantine period, the symptoms, which is the preference of the gentlemen, was suppressed by the large influence of modern glossy effects.
But when people are looking back to the past, his style of painting of the 19th century is gradually finding its place. For better or worse, this style will certainly still roamed for a while and then flare up occasionally like influenza virus.
The colors blend
After the splendor of vibrant colors, now seems the fall colors were crowned. Color such as brown, green land, mustard, generally the color blend is being used profusely.
Although many people think this is a small symptoms, but some researchers believe that the color itself blends this essence is not the expression of the disease, but the side effects of other symptoms, such as type of sweating is a natural response of the fever.
This symptom is not new but in fact this is the standard of art during the first 500 years until Tschichold and New Typography Typography appeared and said that this standard obsolete, they look very difficult to see and ineffective.
Although not sure about this point, but word aligned arrangement is gradually returning, perhaps thanks to its relationship with history that was able to catch up with the trend of popular classic today.
We all know that reading habits of mankind has not changed over the years (the West still read from left to right), and also there is no basis to say that the center easier to read typeface more.
Therefore, the reason for the return is probably derived from subjective emotions rather than rational thought.
Logo block letters enclosed in the circle
Basic circle when the stand is not enough to create a fever, triangle, too. However, if the triangle is repeated on a straight line, it will create a the Zigzag (Oop!)
Similarly, if you put your logo on a circle, then you will have a block circular logo, and the logo design in the form of words, the problem is here. Placing text in a circular block design logo are certain non-lethal but very easy to spread and become a disadvantage when multiple disease.
The design details like the real (SKEUOMORPHIC)
The decorative image or design features for an object that is identical images in real life is very popular, especially for mobile phones features. This symptom is one of the determinants of the disease.
Examples of design surge of symptoms “as it” is the only line type and print well. Sometimes this style does not stop at the main features but also on the design.
However, some researchers believe that this design will not be able to invade a computer screen and the Web browser since it requires manpower and number of images are too large.
In fact, most scientists are very curious about this style and conjecture images designed metaphorical image was soon popular (and some not).
It is interesting that while Apple continues to pioneer in this design style, Google seems to the trend in simulation design simple image. Perhaps this is the vaccine!
The movement stems like?
Identify the source of a design movement is very difficult, especially when a series of expression has been launched with massive viral nature of the Internet.
The same can not be identified the first patient that spread the disease, said the fact that doing so would not be beneficial. What can be said is that we are in the process of response style web 2.0 aesthetic toward nature and classic.
This is the ultimate remedy for shiny lack of personality of the past – and this is really necessary to promote the development of the design industry. The origin of the trend usually begins with the application of intelligent design to solve a specific problem, or in fact against another trend.
Imagine if all people use the font does not legs (sans-selrif), contrasting colors and the default white background. Suddenly there was a reverse trend design using the font Clarendon or other fonts foot to create a sense of friendly website (assuming this is the website selling jam grandmother), in addition to earth colors and a few brown paper material texture.
As a result, this site stand out from the web at the same time because it is rich in emotion and novelty. Then sell website jam became the inspiration for another designer – he is also in charge of drawing web interface for a company with global scale – and unwittingly inspire other designers applied in a widespread manner, without thinking.
So a movement was born. The irony is that the effectiveness of the movement always constant threat to the designer by more and more people are infected, the more distinctive signs blurred.
When the infection has spread to a very large number of signs began to turn against themselves. The more friendly in design will become meaningless if one can do so.
In the flat world it is hard to avoid movement, make sure each person will be affected by it. The above expression is not limited to small or large scale design, but it affects the design community.
This means that although there are a few signs of harmless – like mild fever or runny nose with the flu – but the onslaught of the design movement has continued to put pressure on the immune system of thinking creativity, this time should be very careful to keep our original idea.
If you are suffering from a number of the above symptoms there is no need to worry that much – in pandemic disease is easy but recovering from the disease is not difficult. On the other hand, if you find yourself with all the signs you should be more careful in future projects.
Application of new design trends can make your portfolio more contemporary nature, but in some way it’s no different from the display of the works of your favorite designers instead of your own work you.
Agree that the signs with unknown origin are not protected by copyright laws, but besides that you should think a bit more – not about the legal issues that the mainstream of creativity in each of your work.
Risk not only your work will be evaluated as a fad, an innovative trend may be short-lived for a few years, but you may also lose the respect of your friends when they get out.
While nothing is original creation, we need to distinguish between “inspiration” and “imitation”. Jean Luc Goddard said, “The problem is not where you’ve scraped the idea that is where you put the idea.”
If you can not take the idea of going anywhere, what is your goal? Worse than losing the respect and integrity is the adverse effect of the disease on the customer and then the entire design community.
More and more designers have the common symptoms of the disease, the less the customer doubts about the ability to solve real problems. Finally they will remove you from the first round (instead of the dedicated researchers actually) and will use your services in the renovation odd – this is the way you left the setting career accounting professional to join the army of occupation decoration.
What you need to do?
Now that you understand the effects of the movement, but how to avoid? Is it feasible?
By definition, the movement is widely known, so many people will say there is nothing wrong to take advantage of that generosity to bring their products to the community. Persuading a client to accept design trends is difficult, and you will be in danger of losing customers if denied trend.
But blindly follow others is a super bad idea, you can quickly extinguished creative thinking, honesty, and a significant number of customers by applying movement into their products without purpose .
So what is the truth? The movement of the nature of social, political, cultural, religious or even design, such as the forces of consensus about the direction or the other, even hobby or your opinion too – at a certain level.
Heaven! So avoiding the trend seems to be impossible and futile task? Do not be discouraged. In fact, you can do a lot to protect their creativity.
Ask a question
Always ask for your design decisions (and make sure they are of you), constantly ask the question: Why do you like this design? Is it just because it looks cool or it with the message you want to convey?
Why do I use this ribbon? The zigzag contours that may undermine sociability of the website? This fabric material related to the financial App that will suit your design? Once you stop asking questions, you will fall into the outbreak.
In the article “The dying art of design” (roughly translated: the dying art of the design) Francisco Inchauste said that inspiration requires sweat.
Indeed. I was lucky because my university does not allow the use of the computer in the first year, we had to use all kinds of tools to express your ideas – such as writing letters by hand, self-drawn illustrations, the Storage pen color copier and abuse.
Results – not only our creative thinking to fly more than that, we also learned an important lesson: a good design always need a lot of effort, and the best results come from the experience of individual you.
Make a difference
Remember that the difference is always positive. Most famous artists in history in any field always make a difference to the world can easily recognize them. Who can draw the previous melting Dali clock? Who can build a large statue on the stage in front of Pink Floyd?
Mimicking the famous things can comfortably and easily and bring short-term success, unique and insightful approach will give you eternal success.
Diversification of inspiration
To keep the creative flame, you need to have intellectual curiosity and are always looking for inspiration from things around, not simply the WordPress interface hip.
Keep reading, experimenting, listening to music you’ve never tried before, walking around in new areas, or to experience yourself in a different culture. Eye opening through the favorite sites and toward other sources of inspiration will cause you to create unique designs and more durable.
Focus on the fundamentals
Finally, and most important, focus learning the basic principles of design to be able to understand what is stylish and what is not.
The grid, contrast, clarity, the correlation between objects in the image (juxtaposing imagery), presentation articles – these are the key principles of a successful design, but they also completely independent from fads and styles.
In summary, the design should not focus too much on the style which is essentially information. All style, image and typography should be derived from the content, functionality and personality of the product, not the most eye-catching look.
Remember, the best time and also all the time.