In this article we will try to cover the common mistake of the company or a small business you decide to select your logo and identifier. Some may be obvious, some you may not know.
1. What is forgotten Logo.
One common mistake that companies often do not understand the concept of the logo. If you are in the process of selecting an icon and you do not understand the concept of logo – This is not really your “lack of knowledge”, but do not worry, a lot of people, including those who do not know design , or forget about the logo concept.
A logo – the logo is:
A logo is a design
A logo needs to achieve purpose – Identify fast, a impression of trust, admiration, loyalty to the brand and hidden meaning.
The logo is one aspect of the brand or business. They are shape, color, fonts, and images to make a difference with the competitors.
Logo was created as a means to identify (recognize) an organization.
The little things are created that will help people remember everything that belongs to a company.
A logo – logo is not:
Logo is not an image; image can be a part of the brand, but can not take a picture (of a tree, for example) to your logo. Also you should remember Logo should be made in many different materials and sizes.
A logo can not tell stories. Logo must tell the characteristics of the brand, that’s its job. Take a look at the McDonald’s logo – It is not the cheapest piece of cake, but we all know the letter “m” means a hamburger cheapest and fastest.
Fedex is also known by its classic logo.
Logo is the fastest way people relate to products. Sometimes it can be a bowl of pho pho 24 for example, but only when your main product is Noodle.
2. Forget what your company does
This may seem silly – because you know exactly what your company does. But you need to remember that its logo to tell the story you always remember what you are doing.
There are many logo in the form template on the network, you (or design) can get comfortable and “turn” them into their own, but it certainly can not say anything and did not make a difference in business effect.
You can hire a designer and thinks he / she has done to find out. But if you are prepared to choose a logo for yourself, check several times to make sure it does not like or akin a product of a competitor or any company.
Either accidentally, or intentionally, you can see the similarity of ideas if not to learn technical
This is very important especially when a designer comes from other areas, and this certainly can not find out competitors in other areas. Especially those designed from central / east Asia where the law is limited. They can “turn” a design of someone that did not see anything.
In short take the time to learn about the logo and the products are never redundant, you have to be understood on their logo.
4. No understanding of target customers
You need to determine your primary audience is? Urban or rural areas, how much age, education? In the field of graphic differences in color, styles for different audiences.
You can enter some information following example:
Number of employees
Perform detailed analysis of your customers will help you visualize what you want in the icon representing your company.
5. Too dependent on the trend
The fact that the trend to a fairly easy and goes very quickly, you can see like the use of dots, patches, twisted … then you almost immediately forget.
A great logo design should survive the test of time – and if so should it be updated in the new or upgraded technology some time elements.
6. Choose a vague and abstract design
Every logo hidden message. If a potential customer feel embarrassed in front of your design, you are failing. Meanwhile a simple logo can achieve the best performance, so please avoid ambiguity.
A logo is too abstract does not give good results
For a highly abstract design, the initial impression of the logo will be quite good as it is impressive and unusual. However, an abstract design will be difficult to bring a specific message. Even for the logo of the leading art institutions, their logo is not difficult to understand as you can imagine.
7. You do not consider how to implement
Logo used in many contexts, it does not just appear on paper, on screen in the form of motion … it is also reflected on the wall, on canvas, on the monochrome material, colorful …
So you consider these things:
It can only appear with the black or white or black and white? This will allow your logo to appear better on different backgrounds, and easy selection techniques such as embossing, screen printing …
It can be as small as? Of course it should be possible to zoom in or zoom out, but how much to other factors such as letters, shapes can still be identified.
Lose detail when scaled logo is a common occurrence.
8. Do not check the design
Logo will bring the message, and you need to make sure the logo message emanating not deviate from what you’d expect. It would be cup and sometimes a bad reputation if your logo makes people relate to the dirty image, or unlucky implies.
Do not let your logo be brought out laughing.
And 3 (the study) mentioned, the check can certainly make your logo exactly the logo of a company, whether it is really a great and unique design such as those designed to introduce.
9. Save Money
“Money” and in the field of design, too. Logo design requires rigorous work methods, scientific, time-consuming, gray and it’s not as simple as you think.
If you want to cut costs for the design identity for your company, the consequences left behind will make you regret it. It does not really matter if the business fails. But otherwise, the amount of money you spent to rebrand (redesign) will cost more than hundredfold.
Everything on Vinpearl Land is worth, except for this logo.
Most of the designers themselves can design logo, but to be a good logo design will not. Take a look at their previous logo design, make sure you feel creative, serious and then select the product and are willing to pay more if necessary.
Moreover the design professional “high price” will ensure minimizing common mistakes of logo design.